The Google Ads Editor is an invaluable tool for any busy PPC marketer running Google Ads.
In fact I’ll go as far as saying it’s utterly indispensable for Google Ads specialists.
However, given that Google Ads Editor (formerly Google Adwords Editor) can be quite complex, you may struggle to get the most out of it.
So in this article, we’ve outlined what the Google Ads Editor does, how you can get started with it, and what you can achieve using it to manage your Google Ads activity.
What Does The Google Ads Editor Do?
The Google Ads Editor is a free desktop application for managing accounts, campaigns, ad groups, keywords etc etc all in one place.
It comes with in-built features that make it easier and faster to make bulk changes – something you’ll value a lot if managing large accounts (or like me, you spend a good chunk of time everyday preparing elaborate coffee).
Managing multiple campaigns directly in the Google Ads online interface can be challenging and clunky, and any changes made happen live.
Instead of making individual changes in a live ad account, you’ll appreciate the benefits the editor offers that make your life easier, and the managing of accounts more efficient.
Getting Started with the Google Ads Editor
Anyone can use Google Ads Editor, regardless of the Google Ads account size. To get started, just download the Google Ads Editor application.
First, link your existing Google Ads accounts.
You’ll be prompted to log in to your Google ads account, where you can see all accounts you manage, or your Manager Accounts, previously My Client Center (MCC).
What are the Benefits of Using the Google Ads Editor?
The tool has numerous benefits, which you’ll greatly appreciate after using it (and reading this blog post).
We’ve listed below some of the core-benefits below that’ll guide you on your Google Ads Editor journey!
1. View Account Elements in One Place
The first thing you’ll appreciate every time you open the Editor is being able to view all accounts, campaigns, and ad groups and more at a glance.
You can expand and collapse various account components in a simple-to-view navigation.
On clicking campaigns on the left navigation, you can easily expand into all ad groups in the campaign, which will also be displayed on the right display view. For instance, you can see this account has 12 campaigns, and we can see what’s enabed and paused.
2. Ease of Use
The Editor makes creating new campaigns, ad groups, and ads super easy. You’ll worry less about the nuisances of the online interface.
Adding new campaigns and ad groups (and other elements) can be done using copy, paste, and duplicate functionalities. A massive timesaver!
You can add all your keywords to one ad group, and modify keyword match types with just a few clicks.
It’s also easy to copy campaign elements between different accounts.
3. Making Bulk Changes and Uploads
The Google Ads Editor allows you to select multiple elements where you can make bulk changes.
Let’s say you wanted to change bids or tCPA/tROAS targets across hundreds of ad groups.
On the live Google Ads account, you’d be forced to edit individual bids, which would be repetitive, exhausting and very inefficient.
With the Editor, you simply select the ad groups (or keywords if you’re using keyword-level bids) and change the bids all at once (assuming you want to set the same bid).
4. Advanced Search and Filter Functionality
We’re a huge fans of filters when it comes to getting the most of the Google Ads online interface.
However, they can be increasingly annoying when navigating around different campaigns and ad groups.
If you hate keeping on clearing filters and finding no results because you filtered using the wrong field, you’ll like the Editor’s search functionality.
Looking to filter all ad groups with a specific name across different campaigns? Easy.
Or perhaps you’d like to view all keywords (or negative keywords) that have a unique phrase? Just modify your search filter…
5. Speed & Efficiency
General ease of use and the bulk upload features alone in the Editor will enhance your speed and efficiency further.
Simply put, a task that would take you hours on the live Google Ads interface can take a few minutes on the Editor.
This saves you loads of valuable time, especially if you have multiple optimisations to handle daily.
6. Making Changes Offline
Google’s online interface forces you to be always online to make any changes.
Not the case with the Google Ads Editor…
If your internet is bad or you’re travelling, you can make all your changes offline, then publish live when you have internet again, Talking from experience, this is perfect when you’re on a long-haul flight and you have last minute Black Friday ad copy to prepare…
7. Enhancing Team Collaboration
If you’re managing a team of Google Ads managers, you’ll know the advantage of having a second look at changes before they go live, especially from new hires and trainees.
Unfortunately, the Google Ads live interface doesn’t offer this functionality.
Unless you’re physically looking at your colleague’s local device, you can’t review the changes before they are uploaded.
With the Editor, the changes made aren’t visible to other members unless posted live. To review any changes, simply have the team member upload their changes paused, then import them to your Editor locally.
Once you review them, you can offer feedback or post the changes live.